Core concepts

This section explains how data moves through an Outrun workspace. Read it to understand what happens to your records after you connect a source.

How data moves through a workspace

Sources bring records in. When you connect an app as a source, Outrun syncs its records into your workspace. See ingestion.
Records become people, organisations and other records. Outrun turns source records into a common set of record types. See objects.
Duplicates are combined. The same person from two sources becomes one person. See standardisation.
Destinations receive records. You choose which records a destination receives. See delivery.

Your workspace data stays in the region you use, separate from other workspaces. See storage and security.